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*Only the application interactions are mine. Rest was put together using clips found on youtube to show user scenario. Credits to original owners.

ARYA

Integrated Intelligent
Transportation System

Online mobile based transportation marketplace +
Data aggregation platform for planners.

• Role: Individual Project - Graduate Thesis
• Duration: 18 months
• Location: New Delhi, India + Los Angeles, USA

PROBLEM SPACE

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Concern for safety

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No location tracking

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Frustration in planning meetups

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Paradox of choice

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Unreliable info

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Life of Immediacy

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Anonymity - No IDs

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Unstable jobs

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Unfair competition

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Rising inequality

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Lack of empathy

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Social divide in transportation

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Lack of data



SOLUTION

PASSENGERS

Choose
how to travel

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• De-select unwanted modes
• Set time & money to spend on journey
• Get multi-modal solution

Search
places by preferences

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• Search places based on preferences
• Find and sort through recommended places

Plan
with friends

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• Add friends to plan together
• Get their preferences automatically
• Find best places for all
• Share and track location

DRIVERS

Fair
Competition

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• Compete with larger services
• Find rides for free

Build
trust & stability

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• Create your profile
• Get access to digital services
• Get earnings forecast
• No more anonymity & uncertainity

Set
your own prices

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• Pre-set your prices
• No more haggling

CITY PLANNERS



• Real-time updated data
• Automatic report generation and more accurate forecasts
• Multi-modal, city-wide data


PROCESS

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Field Visit
+ Ethnography

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User
Journey Maps

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In-depth
Interviews

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KJ /
Affinity Analysis

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Prototypes
+ User Tests

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Quantitative
Analysis

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Logo
+ Branding

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Final
Presentation

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