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DYNAMICS

Jaguar/ Land Rover + Intel sponsored project

• Role: UX/UI Designer,
Team of 4
• Duration: 3 months
• Location: Los Angeles, USA

PROBLEM SPACE

With autonomy in mind, design new and personalized experiences, that would provide unique experiences to JLR users.

WORLD in 2025

Variable Level 4
Automation
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Increased focus on both a driver and passenger centered automotive experience

Liquid Modernity
+ IOT
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An environment that is constantly connected, accessible and in motion.

Urbanization
+ Shared Economy
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An increasingly urban and shared world will create a need for enhanced personalized spaces.

Complexity
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Multi-faceted Lives
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Density
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SOLUTION

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Auditory + Visual
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Materials + HMI
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Biometrics + Visualization
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Interactions
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Form
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Heads-up Display
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Driver's Perspective
Passenger's Perspective

PROCESS

DESIGN CRITERIA

Experience
• Enhanced authentic experiences through
bespoke environments.

Design
• Create an interior design utilizing timeless, simple, and elegant forms, built with high
quality materials.

Technology
• Embrace 'behind the curtain' technology by providing simple and accessible interfaces, while still allowing for fully optimized
technological experience.

Material
• Utilize sustainable materials and methods that will be required for premium goods
for 2025.

Brand Research

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Field Research

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Prototypes +
User tests

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Client Presentation

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